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Hyderabad ordered more than 1 million plates of Biryani and 4 lakh servings of Haleem on Swiggy this Ramzan
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In its Ramzan order analysis report, Swiggy gives a peek into the culinary choices of Hyderabadis during the month which has traditional favourites such as haleem, chicken biryani, and samosas emerging as the most popular dishes
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Haleem saw over 4 lakh orders placed for more than nine variants, with mutton haleem emerging as the city’s favourite kind
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Additionally, festive specials like malpua, firni, and rabdi witnessed a 20 per cent increase in orders, according to Swiggy analysis
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As for Iftar, crispy samosas and bhajiyas were the most popular items to break the fast, with a whopping 77 per cent increase in orders for bhajiyas
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Restaurants like Pista House Haleem, Paradise Biryani, and Mehfil emerged as Hyderabad’s favourites during Iftar
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To celebrate Ramzan’s festivities, Swiggy has launched an innovative OOH campaign with an LED billboard featuring a haleem handi on a burner mounted at Secunderabad and Toli chowk locations
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Restaurants are also running exclusive offers on haleem, which can be availed through Swiggy